The 21 Hats Morning Report

The 21 Hats Morning Report

$70 Million in Revenue, $100 in the Bank

In this week’s video, Lou Mosca talks about how fragile life can be for independent business owners.

Loren Feldman's avatar
Loren Feldman
Jul 25, 2025
∙ Paid

Good Morning!

Here are today’s highlights:

  • The U.S. has collected $55 billion in tariffs this year. You’ll never guess who’s paying the bill!

  • Rock City Coffee did everything it could to avoid raising its prices, and then something interesting happened.

  • It used to be that employers were supposed to use E-Verify only on new hires. It’s no longer clear that that’s the case.

  • Retailers are finding that “returnless return” policies offer surprising benefits.

MANAGEMENT

Lou Mosca cites the example of a client that expects to exceed $70 million in revenue this year but has just $100 in the bank: “They didn’t have enough cash to cover payroll and bills. But this isn’t a unique problem for this owner; it’s something I’ve been seeing for the past three or four years. Owners are navigating a more complex balancing act, as they collect receivables, pay higher labor costs, and face skyrocketing insurance premiums, all while the general cost of business continues to rise. Your problems, no matter how dire, aren’t unique—everyone is going through this.” CONNECT WITH LOU

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