AI Will Also Create Jobs

Believe it or not, the role of graphic designer could become even more important.

Good Morning!

Here are today’s highlights:

• An EO moderator offers further testimony to the power of peer groups.

• A family-owned shoe business opens a U.S. factory, but it may not mean what you think it means.

• A company with five employees (including two founders) produces $50 million in revenue.

• The Senate’s version of the Big Beautiful Bill would help businesses fund paid family leave.

SCHEDULING NOTE

The Morning Report will observe the Juneteenth federal holiday on Thursday. We’ll see you again on Friday.

ARTIFICIAL INTELLIGENCE

Who will decide if a logo produced by AI is actually good? “According to the World Economic Forum’s 2025 Future of Jobs report, nine million jobs are expected to be ‘displaced’ by AI and other emergent technologies in the next five years. But AI will create jobs, too: The same report says that, by 2030, the technology will also lead to some 11 million new jobs. Among these will be many roles that have never existed before. If we want to know what these new opportunities will be, we should start by looking at where new jobs can bridge the gap between AI’s phenomenal capabilities and our very human needs and desires. It’s not just a question of where humans want AI, but also: Where does AI want humans? To my mind, there are three major areas where humans either are, or will soon be, more necessary than ever: trust, integration and taste.”

• “Robert Seamans, a professor at New York University’s Stern School of Business who studies the economic consequences of AI, envisions a new set of roles he calls AI auditors — people who dig down into the AI to understand what it is doing and why and can then document it for technical, explanatory, or liability purposes. Within the next five years, he told me, he suspects that all big accounting firms will include ‘AI audits’ among their offerings.”

• “Given the complexity of AI, many of the new jobs will be technical in nature. There will be a great need for people who deeply understand AI and can map that knowledge into business needs. Seamans calls this group the AI integrators: experts who figure out how to best use AI in a company, then implement it. ‘A CEO might say on an earnings call, We’re investing in AI,’ Seamans told me. ‘But to do what? Is it some back-office functions like bill-pay and collections? Is it employment and screening? Is it some sort of work flow with your white-collar workers for whatever your business is?’ Figuring this out takes someone who knows both the technology and the company.”

• “It’s true that graphic designers, for example, won’t need to point and click their way to compelling layouts or perfectly kerned typefaces; the AI will do that. But at their most fundamental level, what designers actually do is marshal creative choices to a desired outcome. This requires making a whole bunch of choices based on taste: What is needed from a logo or page design? How do you know when it’s good? How do you know when it will have impact? How do you even know when it’s finished? Rather than go away, in the future, the term ‘designer’ might actually grow to cover a whole range of jobs in which a person’s main function is to steer AI to create something compelling — a product, a service, a process — based largely on their taste.” READ MORE

MARKETING

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