Have You Checked Your Glassdoor Rating Lately?
Rob Levin reminds us that job candidates are doing their research. If your Glassdoor rating isn’t good, there are steps you can take.
Good morning!
Here are today’s highlights:
Business owners are struggling to pay their own health insurance bills.
Here’s how you get a product on the shelf at Costco.
Teamshares is buying up small businesses and placing a big bet on employee ownership.
President Trump is threatening a 100-percent tariff on Canada.
HUMAN RESOURCES
You know, job candidates check references, too: “Top candidates don’t just apply and hope for the best. They research you first. According to research from Starred, 86 percent of candidates check employer ratings before applying to a company. And 55 percent of those who check won’t apply to companies with poor ratings. More than half of potential applicants could be ruling you out before you even know they exist. You might think this only applies to office jobs. But as hiring competition intensifies across industries—including construction, home services, and logistics—candidates at every level are getting more sophisticated about researching employers.”
“And here’s the thing: the better the candidate, the more likely they are to do this research. Top performers aren’t desperate—they can afford to be selective. They’re doing their homework on you the same way you’d research a major vendor before signing a contract. They’re making decisions about you before you ever get the chance to evaluate them.”
“Glassdoor is the dominant site where current and former employees leave anonymous reviews of employers. Think of it as Google Reviews for workplaces. It exists whether you’ve looked at it or not. Your company probably has a profile, a star rating (on a 1-5 scale), and reviews—even if you’ve never logged in. According to Glassdoor’s own research, candidates read an average of six reviews before forming an opinion about a company.”
“Unhappy people post first. According to ReputationX, you need roughly 12 positive reviews to counteract the effect of a single negative one. That’s the math working against you. Satisfied employees rarely think to post unless prompted. Disgruntled former employees? They’re already typing.”
“In our experience, if your culture is genuinely good, people are happy to share—especially when they know it helps the company attract teammates they’ll actually want to work with. At WBN, that’s exactly what we did. We didn’t coach anyone on what to say. We didn’t offer incentives. We simply prompted our team to share their honest experiences on Glassdoor. That simple ask moved us from the mid-3s to the mid-4s.” READ MORE
