How Many Clients Did That Post Bring You?

In this week’s podcast, the owners offer contrasting strategies on how they build their brands.

Good Morning!

Here are today’s highlights:

• There’s a good chance you’re talking too much at meetings.

• A candy brand demonstrates the marketing power of trade shows.

• Job candidates do not want to hear that you’re looking for a rockstar with entrepreneurial spirit who thrives in a fast-paced environment.

• A county in Oregon that supported mass deportation raises more than $150,000 for a business owner who has been deported.

THE 21 HATS PODCAST

This week, David C. Barnett, Kate Morgan, and Sarah Segal compare notes on how they market themselves—and their businesses—online: All three are active on LinkedIn, but their strategies, investments, and even their goals are quite different. Are they seeking likes? Credibility? Clients? All three? “Sales and revenue are ultimately the metric we have to look at,” says David. “Likes and shares don't pay any bills.” Plus: Kate just spent what she calls “a boatload of cash” to publish a book. David self-publishes on Amazon—for free. And Sarah? She’s not writing a book at all. She hired a VP instead. It’s a lively conversation about what works, what doesn’t, and how small business owners decide where to invest their time and money.

• You can subscribe to the 21 Hats Podcast wherever you get podcasts.