How Well Do You Know Your Numbers?

If reviewing monthly financials feels like a slog, says Lou Mosca, set up a simple flash report for a few key performance indicators—five to eight metrics delivered weekly.

Good Morning!

Here are today’s highlights:

• When the economy slows, advertising gets cut. And when advertising gets cut, digital gets cut first.

• Housing sales fell to the lowest for any March since the height of the Great Recession.

• Did you think the tariffs on imports would be good for craft brewers?

MANAGEMENT

In this week’s video, Lou Mosca says it’s not enough to track your sales and your checking account: “While cash and pipeline matter, they don’t tell the whole story. You don’t need to be an accountant, but you do need to know your numbers. If reviewing monthly financials feels like a slog, set up a simple flash report for a few key performance indicators—five to eight metrics delivered weekly. It’s not about complexity; it’s about clarity. Avoiding your financials because you don’t like the results is like ignoring a smoke alarm. I’ve seen multimillion-dollar businesses operate without proper books, still clinging to outdated habits. At some point, you’ve got to evolve—especially if you plan to scale or sell.” CONNECT WITH LOU