Make a Profit First

In this week’s video, Lou Mosca talks about how baffled he is by the number of business owners he meets who don’t prioritize profit.

Good Morning!

Here are today’s highlights:

• Just 12 percent of small business owners say they plan to create new jobs in the next three months.

• A family-owned maker of shoes hasn’t been able to find an alternative to manufacturing in China.

• Is artificial intelligence rendering one-on-one check-ins irrelevant?

• The price of electricity is expected to surge another 13 percent in states like Arizona, Kansas, New Jersey, and North Carolina.

MANAGEMENT

In this week’s video, Lou Mosca says that too many business owners downplay the importance of profit, thinking it conflicts with values like community or team care: “But the truth is, without strong profits, none of those values are sustainable. Profit isn’t greed—it’s leverage. It gives you the power to pay well, serve better, and build a future worth working for. So yes, prioritize profit. It’s not the enemy of your mission. It’s the engine. You can get a free copy of the book by visiting this page.” CONNECT WITH LOU

MARKETING

Want to save time, create better content, and get smarter about your marketing? Join Jaci Russo Friday, June 13 at 12 ET for a free webinar sponsored by 21 Hats on how small businesses are using AI to get results—without the overwhelm.