The Liberation Day Tariff Pause Is Nearly Up

And with few deals cut, business anxiety is mounting.

Good Morning!

Here are today’s highlights:

• Jaci Russo is offering another hands-on marketing workshop designed to help you create a real marketing plan.

• There is a way to block undocumented workers—if that’s really what we want to do.

• Lots of businesses are having to adjust to a decline in spending by young Americans.

• On the latest 21 Hats Podcast: Can solopreneurs sell their businesses?

THE TRADE WARS

The tariff clock is ticking: “When the Trump administration paused sweeping tariffs in early April, it promised 90 trade deals in 90 days that would fundamentally reshape the global economic order. With two weeks to go, there's one deal, one shaky detente and maximum uncertainty about the rest. The Liberation Day tariff pause ends on July 8. President Trump threatened that 50-percent tariffs on European goods would come a day later, assuming no deal, as well as the restart of substantial tariffs against dozens of other countries.”

• “Stocks are up about 20 percent since the pause went in place, shrugging off the trade war, actual war in the Middle East, and lingering doubts about the place of the U.S. economy in the world. But even if markets aren't nervous, and even if consumers are now more upbeat than they were in the spring, businesses are getting more anxious than ever about what comes next.”

• “On May 16, Trump said the administration would start unilaterally setting tariff rates in two or three weeks. That never happened. On June 11, Treasury Secretary Scott Bessent said it was ‘highly likely’ deadlines would slide for countries that were negotiating in good faith. Hours later Trump said extensions weren't necessary. National Economic Council Director Kevin Hassett said Tuesday that ‘a sequence’ of trade deals was coming around the July 4, though he didn't say how many or with whom.” READ MORE

MARKETING

Jaci Russo is doing it again: Co-founder of BrandRusso and a regular on The 21 Hats Podcast, Jaci will lead another virtual marketing workshop designed to help 10 business owners articulate the strengths of their own brands and make sure they stand out in a crowded marketplace.

• The 21 Hats Marketing Workshop, which will meet over Zoom on five consecutive Fridays starting July 11, is an immersive, hands-on series designed for business owners who are serious about building a brand that drives growth and customer loyalty.

• In the workshop—where we all learn together from each other’s experiences—every participant will have the opportunity to develop a tailored, step-by-step, strategic plan that aligns with their own business goals.