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That’s business ownership, says Lou Mosca, who suggests a strategic plan for 2026 that includes making profit your first line item of expense and introducing a pay-for-performance plan.

Loren Feldman's avatar
Loren Feldman
Jan 16, 2026
∙ Paid

Good morning!

Scheduling note: The Morning Report will not publish on Monday, which is Martin Luther King Jr. Day. We will return on Tuesday.

Here are today’s highlights:

  • Gene Marks sees a big year ahead for small businesses.

  • Meanwhile, small businesses in Seattle say they are in a state of crisis.

  • A small business owner in Mississippi says she was living the American Dream—until the tariffs.

  • Falling mortgage rates bring hope for the spring selling season.

MANAGEMENT

In this week’s video, Lou Mosca offers a plan to make 2026 extraordinary: “Last year pushed independent business owners to their limits—tariffs, interest rates, AI disruption, and relentless uncertainty. Most small businesses in the U.S. take in less than $2 million annually, and the pressure is real. But in 2026, you have a chance to lead with clarity, to define what makes you different, to build a team that’s both cared for and accountable, and to treat profit as your first priority—not an afterthought.” CONNECT WITH LOU

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