The Product Is Great. Is It a Business?
In our latest 21 Hats Brainstorm, we convene a panel of business owners to help a startup entrepreneur figure out how to go to market.
Good Morning!
Here are today’s highlights:
Here’s what business owners need to know about the EEOC’s changing guidelines.
Taiwan’s screw factories are struggling to survive. Do Americans want to manufacture screws?
A climate optimist says we should think of renewable energy as the Costco of energy: “It’s cheap, it’s available in bulk, and it’s ready to go.”
Companies are likely to find ways to work around President Trump’s new visa fee.
THE 21 HATS PODCAST
This week, we bring you another 21 Hats Brainstorm: Elan Daniel, who started a small-batch hummus business inspired by a memorable experience in Israel, is trying to figure out his best path to long-term viability. So far, he’s been selling at farmers markets and direct to consumers, making all of the hummus and all of the deliveries himself. Since February, his sales have been growing between 5 and 10 percent a week, but his growth is constrained by his refusal to use preservatives, which adds flavor but limits the product’s shelf life. So how should he proceed: Should he sell to speciality markets and restaurants? Should he try to sell to Whole Foods? Should he open his own hummus restaurant, or hummusiya? Should he try to introduce his hummus to the uninitiated or should he focus on connoisseurs?
To help Elan think through his options, we convened a panel of 21 Hats Brainstormers and recorded this podcast episode. It’s brought to you by New Bridge Studios, which helps companies, creators, and causes connect their story to the bottom line.
And by the way, if you have a challenge you’d like to put before a panel of business owners in our next Brainstorm, shoot me an email: loren@21hats.com.
You can subscribe to the 21 Hats Podcast wherever you get podcasts.
