The Smarter Way to Grow A Business
Gary Kunkle has spent his career studying how and why businesses grow. He'll take your questions at our next Mastermind Members Zoom. Not a Mastermind Member? Come as my guest.
Gary Kunkle is an economist who has spent years studying what really drives business performance. Not in headlines or case studies—but in large sets of real-world data. And what he’s found is that fast, aggressive growth creates risks that owners don’t see until it’s too late. Alternatively, he says, consistent, sustainable growth produces better results over the longterm.
As part of his practice, Gary regularly goes into businesses and does an analysis of what’s working and what’s not. In company after company, he sees the same pattern: about 20 percent of customers generate almost all of the profit. Most companies barely break even on the rest of their customers—and they actually lose money on a significant number.
The upshot: When companies chase growth, they’re often just adding more of the wrong customers—more complexity, more strain, more work, and less margin. After his analysis, Gary’s clients often end up rethinking their product and service offerings, raising prices on some and discarding others altogether. As you may have heard, Gary explained much of this in a recent 21 Hats Dashboard podcast. Now he’s going to join our next Mastermind Members Zoom to take your questions.
If you’re a Mastermind Member, you should already have an invite to our next session, Wednesday, March 11, at 12 ET. If you’re not a member and you’d like to join the session with Gary, just reply to this email and let me know. I’ll send an invite, and you can come as my guest. Or you can join the group. We meet on the second Wednesday of every month at 12 ET, and it costs just $480 a year. Sometimes I invite special guests like Gary. Other times, we go around the Zoom and compare notes on how our businesses are doing. It’s a little like what you hear on the podcast, except you get to participate — and what’s said on the Zoom stays on the Zoom (no notetakers!).
It’s a great group of owners. I hope you’ll join us.