Three Metrics for ‘White Knuckle’ Times
In our latest Dashboard podcast, Tracy Bech tells business owners what they should be tracking and what they should do if they don’t like what they see.
Good Morning!
Here are today’s highlights:
Today’s the last day to get early-bird pricing for Jaci Russo’s marketing workshop.
Customers don’t necessarily trust products that are powered by AI.
The tariffs have compelled one CEO to move production out of China and another to move production into China.
The U.S. Chamber of Commerce warns that the GOP tax bill will boost energy prices for businesses.
THE 21 HATS PODCAST: DASHBOARD
Three Metrics for ‘White Knuckle’ Times: This week, Tracy Bech, co-author of “The 60-Minute CFO,” tells us that she normally recommends that business owners check 14 performance measures on a regular basis. But during uncertain times like these, Tracy says, there are three in particular to keep an eye on: gross profit margin, operating cash flow, and current ratio. In our conversation, she explains how they work, what they mean, and what to do if they’re flashing red. She also says you can download a free tool to track your cash flow at 60minutecfo.com.
You can subscribe to the 21 Hats Podcast wherever you get podcasts.
MARKETING WORKSHOP
TODAY’S THE LAST DAY FOR EARLY-BIRD PRICING: Jaci Russo is offering another virtual marketing workshop designed to help 10 business owners articulate the strengths of their own brands and make sure they stand out in a crowded marketplace.
The 21 Hats Marketing Workshop, which will meet over Zoom on five consecutive Fridays starting July 11, is an immersive, hands-on series designed for business owners who are serious about building a brand that drives growth and customer loyalty.
In the workshop—where we all learn together from each other’s experiences—every participant will have the opportunity to develop a tailored, step-by-step, strategic plan that aligns with their own business goals.
