Here are today’s highlights:
Business owners are looking for ways to cope with surging health insurance premiums.
The NFIB reports: falling profits, rising inflation, and declining optimism.
Fewer small businesses are offering raises this year.
OpenAI and Anthropic demonstrate a classic divide: Try to make a profit? Or pursue growth at all costs?
MARKETING
Here’s what startups are doing to try to show up on AI chatbots like ChatGPT: “Over the past year, founders have been trying to crack the code on how to harness large language models, so that when users ask questions, their company or product is the top answer they spit out. Startups have formed task forces, hired AI consultants, and rolled out new GEO services for clients. If their business doesn’t already have an in-house head of AI, they are thinking about hiring one. ... Tejas Totade, chief technology officer and head of AI at New York City-based communications and creative agency Ruder Finn, says the entire SEO marketing model has flipped and consumer brands have led the way for experimentation and innovation. ‘It’s a transition from what used to be a click-based economy with SEO to a citation-based economy,’ says Totade.”
“Founders and marketers have a new job: training AI models to recommend their company. That’s according to Andy Crestodina, co-founder and chief marketing officer of Orbit Media Studios, a Chicago-based digital agency that focuses on web development and website optimization and has landed on the Inc. 5000 three times. ‘It’s about training the AI to believe that you’re the best option.’”
“That process is akin to ‘word-of-mouth marketing, but word of an artificial mouth,’ he adds. That means going straight to the source and asking an LLM what it thinks about your company. Prompt the model to show a pro and con table of your business versus its competitors. ChatGPT, Claude, or Gemini will list out specific strengths and weaknesses and, when prompted, will explain why it recommended one company or another and where exactly its information is sourced.”
“Make changes to your company website based on what the model says is missing or unclear, says Crestodina. ‘The trick is to ask. Ask Google in AI mode, or ask ChatGPT,’ he adds. ‘Very few people have had a conversation with AI about why it would or wouldn’t recommend them.’” READ MORE
