Good Morning!
Here are today’s highlights:
On this week’s Dashboard: What do you do if you suspect a longtime employee is undocumented?
Alan Pentz built an AI sales coach, which told him he’s not good at closing sales.
Fears of recession and inflation seem to be fading, at least for now.
Elon Musk’s Neuralink, valued at $9 billion, filed with the SBA as a “small disadvantaged business.”
MARKETING
An expert on getting found on AI says no one really knows how to get found on AI: “This might confuse you, but I don't really know how to ‘optimize’ for AI. You might say, but Wil, you talk about it all the time, your team has done a ton of research, and I've seen you talk about your tests. All that would be true, and we're still learning. The real truth is we don't know what ranks in AI with the precision that we did in SEO and there's a chance we never will. So when clients ask any agency for help ranking in AI they are taking a journey with us, making a bet with us that we're testing a lot, figuring parts out, but we might go down one path just to have to peel back and go another way. It's a mutual understanding that no one has this figured out yet.”
“Improving my visibility in AI search is about a concerted effort to find gaps between what AI knows about my brand and what I wish it knew. Consistently.”
“Improving my visibility in AI search is about thinking what do I need to be relevant for in 6 or 12 months from now and how am I putting a story out there that impacts my visibility maybe in a year?”
“Improving my visibility in AI search is about talking to people and asking them what their prompts looked like before they hit my site so I can better understand what real world searches look like compared to the ones I'm tracking.” READ MORE
