‘We’re Getting Recommended on ChatGPT!’
Are you sure? Marcus Sheridan says a lot of people are making the same mistake.
Good morning!
Here are today’s highlights:
Gene Marks reviews an AI-based hiring platform.
The Trump administration is blocking wind and solar projects.
ADP says that private sector job growth slowed in January.
After nearly 30 years, the owners of a trucking business decide to self-deport.
MARKETING
Marcus Sheridan says people tend to be overconfident about their ability to be discovered by AI chatbots: “Well, it happened again this week. I was sitting with two gentlemen (who were biz partners) during breakfast at an event and one said to me, ‘I’m excited to hear your talk on AI, but we’re already doing great getting recommended by ChatGPT as one of the best remodelers in our city. Take a look at my phone, we’re one of the top companies listed.’ (He hands me his phone with pride and sure enough, his company is listed.)”
“I then say, ‘Well, this just proves that your AI loves you and wants to make you happy. But it actually doesn’t mean anything unless you show up on MY account.’ (A sudden look of concern comes over him and his business partner while I proceed to search on my phone [using ChatGPT] for the ‘best remodelers’ in his city.)”
“Upon seeing the results, I said, ‘Well, I’ve got bad news for you gents. You’re not one of the best—at least not in the eyes of ChatGPT when it’s talking to me.’ (The two then looked at each other as if to say, ‘Uh oh, we have a problem.’)” READ MORE
