What’s Your Revenue Goal for 2026?
If your answer is “more,” Lamar Tyler says that’s a problem.
Good morning!
Here are today’s highlights:
Everyone knows you’re supposed to work on, not in, the business. It’s not as easy as it sounds.
The latest Simple Numbers100 update shows an uptick in profits, but most businesses in the entrepreneurial-economy tracker are losing money.
Construction workers are experiencing a nationwide suicide crisis.
Karla Trotman says no textbook could have prepared her for what her business went through in 2025.
MANAGEMENT
Here’s why Lamar Tyler thinks you should set an annual revenue goal: “I’m asking entrepreneurs: ‘How much money do you want to make in the next twelve months?’ Some cities gave me dead silence. People were afraid to say their number out loud. I had to push. Eventually, people started calling out numbers. $25K. $100K. Millions. Then in Philly, someone said: ‘More.’ I stopped. ‘I can’t accept that answer.’”
“Look, I get it. As an entrepreneur, you should want more. The goal line is always moving. But ‘more’ doesn’t help you build anything. You need a specific number. Something you can measure. Because without a number, you can’t break down the data. You can’t identify what’s working. You can’t track whether you’re making progress or spinning your wheels.”
“Here’s what happens when you set a real goal: Let’s say your average order value is $700 and your revenue goal is $340,000. Simple math: You need 486 sales. That’s 41 clients per month, 10-11 sales per week.”
“Now you have a target. Now you know if you’re on track or falling behind. Now you can take action. That clarity changes everything.” READ MORE
