How Amazon Competes

A consumer products startup finds that buying $40,000 a month in Amazon advertising doesn’t offer a lot of protection.

Good morning!

In case you missed it, I published my plan to turn 21 Hats into a sustainable business on Saturday. You can READ IT HERE, but the upshot is that I’m asking readers to sign up as either Paid Subscribers or as a Founding Members. You can do that here:

Here are today’s highlights:

• A former CEO talks about the “nothingness” phase.

• David F. Kennedy…