Looking to Hire Younger Workers?

A new survey says you’re most likely to find them on TikTok—but you have to be smart about it.

Good Morning!

Here are today’s highlights:

• Liz Picarazzi takes us for another ride on her Trump-tariff roller coaster.

• The Conference Board finds CEOs are more confident than they’ve been in years.

• Gene Marks says OSHA isn’t necessarily the enemy.

• On the 21 Hats Slack channel, Shawn Busse asks how you handle bookkeeping and payroll.

HUMAN RESOURCES

Gen Z is more likely to use TikTok than LinkedIn to find a job: “A new survey by career service Zety found 46 percent of Gen Z secured a job or internship using TikTok. Additionally, 92 percent said they trust TikTok for job and career advice, despite 55 percent saying they've followed misleading advice on the platform. Members of Gen Z are also far more likely to use Instagram and TikTok than LinkedIn for their job search, according to the survey, in addition to using Instagram to connect with peers, mentors, and industry professionals. ‘This generation is redefining how companies interact with potential employees, and social media is often the first place they go to get a sense of what a company stands for and how it aligns with their values,’ said Jasmine Escalera, career expert at Zety, in a report about the survey.”

• “Younger job seekers are sticking with what they know, said Sheldon Arora, CEO at StaffDNA, which regularly uses Instagram, TikTok, and Facebook, along with its own app, to advertise open health-care jobs. That means companies need to be on as many social-media platforms as possible. While they should still post job openings on traditional channels like job boards, social media is crucial for broadening their reach, Arora said in an email. On TikTok, Gen Z sees the job search as ‘easy, accessible, and fun,’ he added.”

• “The popularity of TikTok with younger workers doesn’t necessarily mean companies should start advertising job openings on TikTok, said Nathan Brunner, CEO of artificial-intelligence interview tool Boterview. Recruiters should instead blend traditional job openings with social-media tactics — and that means meeting Gen Z where they are, which is on TikTok more so than LinkedIn.”

• “On platforms like TikTok, companies should consider posting energetic videos that promote engagement and capture the attention of viewers. ‘Right now, 'day-in-the-life' videos are doing great. It is an opportunity to showcase a typical day of your employees in different roles,’ Brunner said. ‘You can also get more creative with challenges and fun content that features your team.’” READ MORE