What’s the Biggest Mistake You See Other Businesses Making?
Every business owner is, of course, a customer of other companies, which to an informed eye can offer a view of American business practices that isn’t always pretty. What’s the biggest mistake you see others making?
Not understanding the power -- for good or bad -- of social media. I see business owners constantly missing the boat, not seeing how being active and engaging customers or potential ones to interest them.
Especially on LinkedIn, a business platform where millions of us succeed, I see folks not taking full advantage of those who would love to know more about the business and/or its owners. And for goodness sake, it's FREE advertising.
Poor customer service...with lack of real interaction. Bots just don't cut it.