Small businesses are among the most trusted institutions. That's logical since we all have relationships with people who own, run, or work in them. Trust has tremendous economic value, and small businesses underestimate that value and don't market it as much as they should.
Small businesses are among the most trusted institutions. That's logical since we all have relationships with people who own, run, or work in them. Trust has tremendous economic value, and small businesses underestimate that value and don't market it as much as they should.
My advice to news media: With trust in short supply, sell your credibility https://open.substack.com/pub/jamesbreiner/p/debunking-on-3-continents-selling?r=58y8y&utm_campaign=post&utm_medium=web
Great point, Jim.