Are You Ready for Your Spotlight?

Whenever I get the opportunity to talk with 21 Hats readers and listeners, I love learning about the businesses they’re building. I want to start sharing those stories.

My plan is to spotlight a 21 Hats subscriber every Friday. If you’d like to participate, all you have to do is:

  1.  Answer the questions below.

  2.  Take (or find) a photo that shows you in your place of business or captures something special about your business—preferably not too posed or too promotional. It could be an exterior shot, or inside your shop or factory, or products ready to ship. It does have to be horizontal.

  3. You can send your answers and photo(s) to me by replying to this email.



Here are the questions:

Your Own Name:


Name of business:

Location of business:


Nature of business:

Number of employees:

What’s one key decision that helped you get where you are:

What would you do differently if you had it to do over?

What do you get to do on the days you enjoy most?

What’s one aspect of running a business you have yet to master?

My employees are [fill in the blank]:

What has been your most successful form of marketing?

What problem would you most like to solve now?