The value of PR varies dramatically by company and industry. In the B2B world, PR is largely a waste of time and money, which would be better spent serving and understanding individual customers, versus broadcasting messages. This Inc article lays out a good path: https://www.inc.com/bill-fotsch/how-to-find-your-customers-why.html
The value of PR varies dramatically by company and industry. In the B2B world, PR is largely a waste of time and money, which would be better spent serving and understanding individual customers, versus broadcasting messages. This Inc article lays out a good path: https://www.inc.com/bill-fotsch/how-to-find-your-customers-why.html
Thanks for sharing, Bill!
Bahman Esmaeilzadeh Kanddjani
bahman@gmail.com