Sep 7, 2022·edited Sep 7, 2022Liked by Loren Feldman
RE: podcast Episode 122 "We have a meeting with Costco!" - 100 percent agree with Hans that Sarah's offering is way too customized and well-researched to be given for free lol. While it sounds like it's uncommon in the smaller boutique PR agency world, I submit that charging might make Segal Communications stand out in a good way. It's very possible that it will send the message to potential clients that your results are so effective that their investment will put them in an exclusive membership :-) It's a risk, but it sounds like your sales funnel is robust enough to try?
RE: podcast Episode 122 "We have a meeting with Costco!" - I'm not sure I understand Hans' determination to be like the Oreos brand. Yes, it's the top-selling cookie brand, but I would suggest that his Wunderkeks brand is a completely different product and will always have a very different demographic. Would it make more sense to go after something like the Grandma's cookie brand rather than Oreos? Even Milanos and Lofthouse are in the top 10 but likely don't share the Oreo's buyer.
RE: podcast Episode 122 "We have a meeting with Costco!" - 100 percent agree with Hans that Sarah's offering is way too customized and well-researched to be given for free lol. While it sounds like it's uncommon in the smaller boutique PR agency world, I submit that charging might make Segal Communications stand out in a good way. It's very possible that it will send the message to potential clients that your results are so effective that their investment will put them in an exclusive membership :-) It's a risk, but it sounds like your sales funnel is robust enough to try?
RE: podcast Episode 122 "We have a meeting with Costco!" - I'm not sure I understand Hans' determination to be like the Oreos brand. Yes, it's the top-selling cookie brand, but I would suggest that his Wunderkeks brand is a completely different product and will always have a very different demographic. Would it make more sense to go after something like the Grandma's cookie brand rather than Oreos? Even Milanos and Lofthouse are in the top 10 but likely don't share the Oreo's buyer.