“Our customers really, really, really want it,” says the airline's CEO—even though open seating has been an essential part of the brand for more than half a century.
Southwest Switches to Assigned Seats
Southwest Switches to Assigned Seats
Southwest Switches to Assigned Seats
“Our customers really, really, really want it,” says the airline's CEO—even though open seating has been an essential part of the brand for more than half a century.