Why Aren’t You Opening This Email?

I get lots of great feedback on this newsletter. In fact, people tell me that they’re addicted to it -- that they can’t stop reading it even though they don’t have time to read it. And yet, my open rate has fallen recently from around 25 percent to around 20 percent. I know we all have too much to do and too much in our inbox. And I am publishing six days a week. But do you think anything has changed? Is there something I could be doing better? Thanks for giving it some thought!